You want to be an indie game developer, and you are looking only for technical tutorials? The you will probably fail. Now a days learning how to sell them more important, so you have to learn how to create an Indie Game Marketing Plan.

Indie games are small in scope, usually made by just one or two people, and often released for free on sites like These games are often experimental or subversive in nature, taking creative risks that larger studios won’t.

They also tend to be shorter experiences than blockbuster titles, which allows for a more focused vision.They’re also very accessible, which makes them perfect for anyone looking to learn how to code or create a game.

We have already covered in other articles how to approach the marketing your game, but we didn’t focused it explicitly in the concept of the marketing plan which is very important.

Indie Game Marketing Plan

The Rise Of Indie Gaming

Indie Game Marketing Plan -Dragon Fin Soup Art
Indie Game Marketing Plan -Dragon Fin Soup Art

Indie gaming has seen a huge rise in recent years. Indie gaming is the term given to games developed and published by independent developers, usually without the backing of a major publisher. This has allowed for more creative freedom and often leads to unique experiences that wouldn’t have been possible otherwise.

As technology progresses, indie games are becoming increasingly accessible to both game developers and players alike. Furthermore, with the introduction of digital stores like Steam, it is now easier than ever for indie developers to get their games out there and reach an even wider audience. The rise of indie gaming has also allowed for many different genres to be explored, from classic point-and-click adventures to innovative new takes on established franchises. Ultimately, this has helped lead to a much more vibrant and diverse gaming industry overall!

In recent years, the number of indie games has skyrocketed. According to SteamSpy, there were more than 1 million indie games available on Steam as of July 2017. That’s up from fewer than 100,000 in 2012. And according to the International Game Developers Association (IGDA), there are currently more than 2.5 million developers worldwide who work on indie games.

Why You Should Be Making An Indie Game

Making an indie game is a great way to express your creativity and practice essential coding skills. Not only that, but it can be a great business opportunity as well. Indie games are often cheaper than larger titles, so they can be very appealing to gamers on a budget.

Plus, you get the satisfaction of knowing that you made something yourself. Additionally, making an indie game is also a great way to learn more about the gaming industry and how it works. You can network with other developers, give feedback on their projects, and learn useful tips and tricks along the way. So if you’re looking for a creative outlet or an interesting business opportunity, give making an indie game a try!

If you’re an indie developer, you probably already know how hard it is to make money with your games. It takes a lot of effort and dedication to build a successful indie game business. But if you do everything right, you’ll eventually see some success. Here are five reasons why indie games are becoming increasingly popular.

How To Market Your Indie Game

Marketing your indie game can be a daunting task, but it is essential for success. Start by creating a website or social media accounts dedicated to your game and use them to build an audience. You can also use forums and Reddit threads to talk about the game and get feedback from potential players.

Additionally, you can use specific video game review sites, YouTube channels, and Twitch streams to increase visibility for your game. Finally, don’t forget to reach out to influencers in the gaming industry who may be interested in promoting your game. With some hard work and dedication, you can become successful in marketing your indie game.

  1. They’re Cheap: You can easily spend $10,000-$20,000 building a game. That’s a lot of money when you consider that you can sell your game for less than $5.00.
  2. They’re Easy: There are no rules or regulations to follow when creating a game.
  3. They’re Fun: People love playing games.
  4. They’re Creative: Indie developers are free to experiment with new ideas and concepts.
  5. They’re Social: Indie games are social experiences. Players interact with each other through online communities and forums.

How To Promote Your Indie Game

Promoting your indie game is a key part of getting people to recognize and play it. There are many ways you can do this, such as through social media, forums, and advertising. Social media is a great way to get the word out about your game – post updates on Twitter, Facebook, and Instagram to keep followers engaged.

Additionally, reach out to gaming forums to discuss your game with potential players. You can also advertise on websites related to the genre of your game or use targeted ads on platforms like YouTube or Twitch. Finally, don’t forget about using influencers to help promote your indie game – they have the potential to reach a wide audience and can be an effective tool for getting more eyes on your title. With these tips in mind, you’re sure to find success in promoting your indie game!

If you want to make money selling your indie game, there are several ways to do it. One option is to use an ad network. An ad network allows you to place ads on websites where people will see them. This is a good option because it’s easy to set up and it’s relatively inexpensive. Another option is to sell your game directly to consumers. This requires more work upfront, but it’s also a better option because you’ll earn more money per sale.

Indie Game Marketing Plan - Indie game Celeste
Indie Game Marketing Plan – Indie game Celeste

How To Sell Your Indie Game

If you’re an independent game developer looking to sell your indie game, there are a few steps you can take to increase your chances of success. First, it’s important to make sure your game stands out from the crowd by having unique gameplay elements and visuals. Secondly, build up a buzz around the game by sharing screenshots and videos on social media outlets. Thirdly, consider releasing demos or early builds of the game to help get people interested. Finally, set a reasonable price for your game and make sure it’s easy for people to purchase it from popular online stores such as Steam or GOG. By following these steps, you’ll be well on your way to successfully selling your indie game!

Selling your indie game directly to consumers is one of the best options available. You can either sell your game through a website like Steam or GOG (Game On Google), or you can go straight to Either way, you need to build a strong brand identity first. Once you have a solid brand, you can start promoting your game.


Marketing A Game To Success

A lot of developers neglect marketing their game and that can have a huge impact on the game’s success. Generally developers recommend to start marketing your game as soon as possible, but what if I told you that there’s a new type of marketing that you can do even before you develop your game that no one talks about?

Time Stamps for the video

Indie Game Marketing Plan- Marketing A Game To Success – Youtube Video


Shopping Cart