« Back to Glossary Index

Free-to-play (F2P) video games, also known as free games, are a popular form of digital entertainment where players can access a significant portion of the content without having to pay for it. There are different types of free games, but the most common model is called “freemium.” In this model, users are provided with full access to a functional game from the start, but they are offered the option to make microtransactions to unlock additional content or enhance their gaming experience.


This model was initially used in massively multiplayer online games targeted towards casual players. The idea was to allow them to enjoy the game without the need for an initial payment, which was attractive to those who were not willing to invest large sums of money in video games. Over time, this approach expanded and began to be adopted by major game publishers as a strategy to combat piracy and meet the high system requirements that some games demanded.

In free games, publishers have various ways of generating revenue. On one hand, they can offer virtual items within the game that players can acquire through real payments. These items can range from character enhancements to outfits or decorative elements. Additionally, publishers can also integrate advertising into the game itself as another way to generate income.

It is important to note that while these games are free to download and install, once players enter the game, they are given the option to make purchases within it. This may include acquiring new items, additional maps, or greater customization options for characters. In this way, players can enjoy the game without having to invest money from the beginning but have the possibility to expand and enrich their experience through microtransactions if they desire.

What are the key elements for designing a good F2P video game?

Designing a good free-to-play (F2P) video game involves considering several important elements. Here are some of them:

  1. Compelling initial experience: It is crucial to capture players’ attention from the start by offering a solid and engaging initial experience. The game should be fun, easy to understand, and allow players to quickly immerse themselves in its world.
  2. Balance between gratification and progression: Finding the right balance between immediate rewards and satisfying progression throughout the game is important. Players should feel consistently rewarded but also have goals and challenges that motivate them to keep playing.
  3. Customization options: Providing character customization options such as appearances, outfits, or visual upgrades is an effective way to emotionally engage players in the game and motivate them to invest in it.
  4. Fair monetization model: Implementing a fair monetization model that is not intrusive or mandatory for advancing in the game is crucial. Payments should be optional and offer additional advantages without breaking the equitable experience for free players.
  5. Regular updates: Keeping the game updated with new features, content, and periodic events is essential to maintain players’ long-term interest. This also provides additional opportunities to generate revenue through related microtransactions.
  6. Active community: Fostering an active community of players is important for creating a sense of belonging and loyalty towards the game. This can be achieved through forums, social networks, and online events where players can interact with each other and with developers.
  7. Listening to players: Paying attention to the opinions and feedback from the player community is crucial for improving the game and adapting it to their needs. Developers must be willing to make adjustments and enhancements based on received feedback.
« Back to Glossary Index
Shopping Cart